Ahh, the most wonderful time of the year. Oh wait, that’s supposed to be reserved for Christmas, right? But second runner up has to be the lead up to Christmas where you score all the items you were looking for at a stellar deal. Admittedly, I’m a sucker for the deals. I can’t resist opening an email that promises 70% off my favourite activewear or an exclusive sale for members ahead of Black Friday. And admittedly, most of the time I’m shopping for myself… targeted ads get ya, amirite?
We can’t deny that this year has been filled with unpredictability – unfortunately this will crossover into how we will be shopping, too (don’t panic, there’s good news in this blog too). Supply chain disruption is wreaking havoc on a multitude of industries, not to mention a shortage in labour at stores and distribution centres contributing to longer wait times and lack of customer service. Product shortages may stretch into mid-2022 with manufacturing and delivery taking longer than normal, too. Do you track your packages’ every move too?
Don’t fret. This season, retailers have been forced to pivot their usual holiday strategies… which has ultimately benefitted, you (and me!), the consumer.
So, I want to know… are you partaking in any big deals-based shopping this year? Just remember, the best things in life are often free. So don’t fret if you didn’t get all the must-have items on your list… there’s always another sale around the corner (hellooo Boxing Day).
Happy shopping!
-Ashley Herchak is a Product Consultant on the Brand & Digital Platforms Team at Directwest.
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